Man’s New Best Friend: “Brotox”

Women are not the only ones flocking to the doctor’s office to get cosmetic procedures done these days. Men are also hitting up the clinics to get a shot of their new secret weapon – “Brotox“. In just 10 years, the number of men who have received Botox rose a staggering 258 percent. Younger men who are conscious about their image are getting Botox because a lot of the negative connotations surrounding the procedure have gone away over time, note researchers.

The American Society of Plastic Surgeons led the analysis of 10 years of “Brotox” between 200 and 2010. In 2010 alone, 336,834 men opted to get Botox, making it the leading choice among men for all cosmetic surgical procedure according to researchers. Men are getting Botox not to look younger or keep their face free of emotion or movement. Instead, men want to appear more friendly says researchers. According to researchers, it’s the brow that’s getting Botox. Men want to ease forehead wrinkles that make them look angry.

Spot treatments, on specific parts of the face was the preferred Botox method for men while women prefer to get Botox in several locations for a more complete makeover according to researchers. Men usually get Botox to remove those two vertical lines between their eyebrows that make them look angry and confused. They also use the product to smooth out the horizontal creases in their foreheads, though, unlike women, they don’t tend to worry about crow’s feet.

Another advantage of Botox is that it is not permanent. Botox treatments can last around three to four months which means if there are any complications it won’t be a lifelong regret. The idea that getting Botox means losing all movement in your face and looking like a wax statue is a thing of the past for men as they are choosing to only get a few spots treated with Botox, not their whole face. For many men who are looking to freshen up their look and new clothes or a new haircut are not working, Botox may be something to consider.

If “Brotox” sounds like it may be for you, contact Shapiro Aesthetic Plastic Surgery and Skin Klinic to learn more and schedule your appointment.


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